Taking pre-orders is a powerful way to build buzz for your fashion startup, predict sales, and get an early influx of cash to help you with inventory or marketing.
But taking pre-orders requires even more planning and strategizing to make sure you build up the excitement and exclusivity for your product, create a seamless customer experience, and deliver your products as promised.
In this video, I guide you through the key steps to ensure your pre-order marketing is a success.
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